Ethiopia’s first hard seltzer
Arada is the deeply embedded feeling of seeking new experiences, tastes and styles that many of us share.
Why Arada exists
At Komari Beverage, our passion for innovation and deep understanding of our consumers led to the creation of Arada, our flagship hard seltzer brand. In a market traditionally dominated by beer and spirits, we identified a significant gap, a desire for a refreshing, flavorful, and convenient beverage. Arada was born as the answer: more than a beverage, a bold statement of self-expression that celebrates creativity, innovation, and the vibrant spirit of Ethiopia.
Innovation & consumer focus
Since its launch in 2021, Arada has been met with immense enthusiasm, driving us to continually innovate. We prioritize our consumer, ensuring their unique perspectives shape our brand’s development, from its flavors to its thoughtfully designed packaging.
The essence of Arada
At its heart is a passionate team united by a single vision: to infuse the rich essence of Ethiopian culture and embrace Pan-Africanism in every sip. From the lively streets of Addis Ababa to every corner of the nation, we’ve embarked on an exhilarating journey to craft a refreshment experience that truly stands apart. Our commitment to our consumers extends beyond the product itself. We actively involve them in the development process, ensuring Arada remains true to their preferences.
Our flavours
A lightly sweet lime flavour with a kick.
A sweet, full-bodied pineapple flavour with a pinch of grapefruit.
A perfect balance of sweet and tangy apple.
The journey continues
With an unwavering commitment to disruption, we are constantly exploring new flavors and pioneering products to elevate our consumers’ drinking experience. Join our journey as we continue to lead the future of refreshment in Ethiopia.