Brand History

WHAT WE DO & WHAT WE HOPE TO CREATE BY DOING IT

We focus on choice and innovation in creating our drinks. We start making our drinks by asking our consumers what flavors excite them. We then use this feedback to create beverages with these flavors. Through meticulous testing, feedback and product improvements – tasted over and over by the consumer – we create drinks that are enjoyable for when you need a break, to have fun or just to relax with friends and family.

To some, this is a small part of the journey.
To us, it is everything we do.

Meet Arada

The first Hard Seltzer in Ethiopia

We’re proud to introduce the first Hard Seltzer in Ethiopia, made with thousands of Ethiopians. Arada Hard Seltzers are lightly sweet fruit flavored cocktails with zero sugar and carbohydrates (5% ABV).

Initially Arada will be available in the following three flavors

Arada Apple
Arada Apple

The perfect balance of sweet
and tangy apple

Arada Lime
Arada Lime

A lightly sweet lime flavor with a kick

Arada Pineapple
Arada Pineapple

A pleasantly sweet and full bodied pineapple flavor with a pinch of grapefruit

Know more about Arada?


Our product development process


Contacts