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					Arada Hard<br /> Seltzer			</h2>
		<p>At Komari Beverage, our passion for innovation and deep understanding of our consumers led to the creation of Arada, our flagship hard seltzer brand. In a market traditionally dominated by beer and spirits, we identified a significant gap—a desire for a refreshing, flavorful, and convenient beverage. Arada was born as the answer.<br />Arada is more than just a beverage; it’s a bold statement of self-expression and individuality. From our eye-catching logo and vibrant visuals to our engaging events and marketing initiatives, we aim to inspire and entertain. Arada is not merely a drink—it’s a movement that celebrates creativity, innovation, and the vibrant spirit of Ethiopia.</p>		
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					Innovation and<br /> Consumer Focus			</h2>
		<p>Since its launch in 2021, Arada has been met with immense enthusiasm, driving us to continually innovate. We prioritize our consumer, ensuring their unique perspectives shape our brand’s development. While maintaining a strong creative vision, we challenge conventional norms and push the boundaries of what’s possible by harnessing our experience and data-driven insights.  </p><p> </p><p>We embody homegrown innovation at every stage. Arada is meticulously crafted, drawing inspiration from the pulse of our streets and the spirit of our people. Every aspect of Arada, from its flavors rooted in to its thoughtfully designed packaging, reflects the dynamic essence of our culture.</p>		
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